Do you want to learn how to write headlines that get clicks? No problem. We’ve got you covered. In this guide, you’ll find everything you need to know special leads to write headlines that get attention from your audience. You’ll find headline writing formulas, tools, tips, and plenty more. Time is money so let’s get right to it. Table of contents Why do headlines matter? Imagine this: You walk past 4 shops; each of them has boarded up windows and a sign saying ‘Sweets’. Would special leads you go inside any of these shops? Probably not. I definitely wouldn’t Now imagine this:You walk past another shop; vases filled with candy can be viewed from the windows and the shop’s name is Mr Smith’s Sweet & Candy Shop’ with a tagline below “We have every single type of candy on the planet!” Would you go inside? Most likely. If I was special leads looking to buy some sweets, this would be the shop I’d choose. Headlines work in a similar way; only on a much larger scale. Instead of a few store owners vying for attention, special leads there are thousands of content creators all competing for the attention of the same group of people. Your headline is what gets people through the door. It’s the sign post that grabs people’s attention. It creates intrigue, offers value and makes a promise that your content has to deliver on. And like Copyblogger says: On average, 8 out special leads of 10 people will read headline copy, but only 2 out of 10 will read the rest. What does this statistic tell us? People aren’t utilizing headlines effectively. Long before the Internet took over our lives, copywriters and journalists of special leads the print industry would spend hours crafting the most compelling headlines for newspapers because they knew of their importance. How else would they attract readers and sell their newspapers? On average, five times as many people read the headline as read the body copy. David Ogilvy His most special leads famous headline came from an article he wrote for Rolls-Royce, advertising their latest car: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.